A free Italy itinerary template built the way travel advisors actually work: day-by-day blocks you can customize per client, with the right structure for a 10-day Rome, Florence, and Amalfi Coast trip.
Bhavik Mahadevia
Founder, TripProspect
Italy is consistently one of the most-requested destinations for independent travel advisors. It suits a wide range of clients (honeymooners, families, anniversary trips, solo travelers) and the classic Rome, Florence, Amalfi Coast routing gives you a solid foundation to customize around each client's priorities and budget.
This template is structured the way advisors actually work, not the way travel blogs write destination guides. It is day-by-day blocks you can adapt, not a narrative overview to hand to a tourist.
How to use this template
The structure below covers 10 days for two travelers doing Rome (3 nights), Florence (3 nights), and the Amalfi Coast (4 nights). Adjust nights based on your client's schedule.
For each block, the recommended information to include is:
- Property name and confirmation number (once booked)
- Check-in/check-out time
- What is included (breakfast, transfers, activity tickets)
- One to two sentence description your client will actually want to read
- A photo of the property or experience
Day 1: Arrival in Rome
Transfer from airport Private transfer from Leonardo da Vinci International (FCO) to hotel in central Rome. Driver will meet at arrivals with a name sign. Journey is approximately 45 minutes depending on traffic.
Hotel: [Property Name] Check-in from 3:00 PM. Confirmation: [NUMBER] Location: [Neighborhood, e.g. Prati, Trastevere, Monti] Includes: [Breakfast / Room only, confirm with client]
Evening: No planned activities. Recommend a casual dinner near the hotel to recover from travel. [Insert restaurant suggestion with reservation link if applicable.]
Day 2: Rome - Ancient City
Morning: Colosseum and Roman Forum Tickets: [Include ticket type, e.g. Arena Floor access, Standard access] Confirmation: [NUMBER] Entry time: [TIME]. Arrive 10 minutes early. Duration: approximately 2.5 to 3 hours.
Afternoon: Palatine Hill Included with Colosseum ticket. Self-guided. Recommend 1.5 hours.
Evening: Trastevere Dinner reservation at [Restaurant Name]: [TIME]. Confirmation: [NUMBER] Trastevere is Rome's most atmospheric neighborhood for evening dining: cobblestone streets, outdoor seating, local crowd.
Day 3: Rome - Vatican
Morning: Vatican Museums and Sistine Chapel Tickets: Skip-the-line timed entry. Entry time: [TIME] Confirmation: [NUMBER] Duration: 2.5 to 3 hours recommended.
Afternoon: St. Peter's Basilica Free entry. No reservation needed but expect queues mid-afternoon. Recommend visiting at 1:00 PM when morning crowds thin.
Evening: Campo de' Fiori area Free afternoon and evening. [Optional: Aperitivo recommendation.]
Day 4: Rome to Florence (Train)
Train: Trenitalia Frecciarossa Departure: Roma Termini, [TIME] Arrival: Firenze Santa Maria Novella, approximately [TIME] Booking reference: [NUMBER] Seat: [COACH / SEAT NUMBER] Luggage tip: overhead racks are limited; pack light for the train.
Hotel: [Property Name], Florence Check-in from 3:00 PM. Confirmation: [NUMBER] Location: [Neighborhood, e.g. Oltrarno, Santa Croce, Centro Storico]
Evening: Dinner reservation at [Restaurant Name]: [TIME].
Day 5: Florence - Uffizi and Ponte Vecchio
Morning: Uffizi Gallery Tickets: Timed entry. Time: [TIME] Confirmation: [NUMBER] Highlight works: Botticelli's Birth of Venus, Leonardo's Annunciation, Caravaggio's Medusa. Duration: 2 to 3 hours.
Afternoon: Ponte Vecchio and Oltrarno Self-guided walk. The Ponte Vecchio is lined with jewelry shops, notable if your client is celebrating an anniversary or honeymoon. Oltrarno on the south bank is quieter and good for lunch.
Evening: [Restaurant recommendation with reservation if applicable.]
Day 6: Florence - Accademia and Day Trip Option
Morning: Galleria dell'Accademia Tickets: Timed entry. Time: [TIME] Confirmation: [NUMBER] Primary draw: Michelangelo's David. Duration: 1 to 1.5 hours.
Afternoon option A: Chianti wine country day trip (requires car or organized tour) Tour operator: [NAME]. Confirmation: [NUMBER]. Departure: [TIME] from hotel.
Afternoon option B: Free afternoon in Florence. Recommend the Oltrarno leather workshops or the San Lorenzo market.
Day 7: Florence to Amalfi Coast
Private transfer: Florence to Positano or Ravello Transfer operator: [NAME]. Confirmation: [NUMBER] Departure: [TIME] from hotel. Journey: approximately 4.5 to 5 hours with one rest stop.
Note for clients: The Amalfi Coast road is narrow and winding. Car sickness is common. Recommend sitting in the front seat if prone.
Hotel: [Property Name], [Positano / Ravello / Amalfi] Check-in from 3:00 PM. Confirmation: [NUMBER] [Include a sentence about the property: sea view, pool, clifftop location, etc.]
Evening: First dinner in [town]. Recommend [restaurant] for a view of the coast at sunset. Reservation: [TIME].
Day 8: Amalfi Coast - Positano and Amalfi Town
Morning: Free morning in Positano. Beach access: [name of beach; if private beach through hotel, confirm details.]
Afternoon: Boat or ferry to Amalfi town. Ferry schedule: departs approximately [TIME], returns approximately [TIME]. Duration in Amalfi: 2 to 3 hours. Recommend the Cathedral of Sant'Andrea and the paper museum (Museo della Carta).
Evening: Back in Positano. Dinner reservation at [Restaurant]: [TIME].
Day 9: Amalfi Coast - Ravello or Capri Day Trip
Option A: Ravello Hire a local driver for the day (approximately 3 to 4 hours). Ravello is quieter and more elevated than Positano, good for clients who want to escape the crowds. Villa Rufolo gardens: open [HOURS]. Entry: approximately 8 euros per person.
Option B: Capri day trip Ferry from Positano or Amalfi: [TIME]. Return: [TIME]. Confirmation: [NUMBER] On Capri: recommend the Anacapri side for less crowding. Blue Grotto visit requires a separate ticket and a second small boat. Confirm availability seasonally.
Day 10: Departure
Transfer to Naples Airport (NAP) or Rome Airport (FCO) Transfer operator: [NAME]. Confirmation: [NUMBER] Departure from hotel: [TIME, typically 3 to 4 hours before flight]
Flight: [AIRLINE and FLIGHT NUMBER] Departure: [TIME] from [AIRPORT] Confirmation: [NUMBER]
Customizing this template per client
For honeymooners: Add private experiences: private boat charter on Day 8 instead of the public ferry, in-room champagne on arrival, and a sunset dinner reservation on a terrace rather than a busy piazza.
For families: Replace the Capri day trip with a slower beach day. Add gelato notes throughout. Remove the wine country option and replace with a cooking class that is family-friendly.
For luxury clients: Upgrade the train to a private car transfer for Rome to Florence. Replace mid-range hotels with properties like the Hotel de Russie in Rome, Portrait Firenze, or Il San Pietro di Positano on the Amalfi Coast.
For shorter trips (7 days): Cut one Rome day and skip the Accademia and Florence day trip. The core of Rome (2 nights), Florence (2 nights), Amalfi (3 nights) works well.
Sending this as a client portal
If you are using TripProspect, each of these day blocks becomes a block in the itinerary builder. Your client receives a branded portal link they can check on their phone throughout the trip, not a PDF they will lose in their downloads folder.
You can add confirmation numbers, photos of each property, and a direct approval button so clients confirm the plan before you finalize bookings.
If you want to understand what makes a portal itinerary more useful than a PDF during the trip itself, we cover that in how to deliver a trip itinerary your clients actually use.
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